Google to Make Links Less Effective for SEO

Link building used to be a core component of search engine optimization because of the fact that this is the sort of thing that could potentially end up making a website seem more legitimate to web crawlers. In spite of the fact that this is the case, it seems that Google is going in a bit of a different direction when it comes to giving a website a ranking on its SERP. It turns out that Google will not be giving an abundance of links the same level of credence as before.

This comes from comments made by John Mueller of Google on a recent podcast where he claimed that Google’s search algorithm is being altered to make links less useful from an SEO standpoint. This is similar to what former Google exec Matt Cutts claimed back in 2014, and with all of that having been said and now out of the way it is important to note that his words proved to be fortuitous since links have seen a continuous decline in value since that era.

Google itself put out a statement a couple of years ago stating firmly that links are no longer considered a top factor whilst determining rankings on the SERP. That means that link building efforts will prove to be less fruitful in the future than might have been the case otherwise, and it might shake the SEO industry to its very core.

Most SEO specialists have put a lot of stock into link building, and they might need to come up with new techniques and methods with all things having been considered and taken into account. Google often makes changes to further tweak the quality of its search results, and people working in the industry usually need to keep up with these alterations lest they end up falling behind.

It remains be to be seen whether these changes will be drastic or if they are staggered, but whatever the case may be SEO pros will have to switch things up. It will be interesting to see what the aftermath of these changes might end up looking like.

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