43% of Travelers Want to Use VR to Plan Vacations

Virtual reality technology is still in a rather nascent stage of its development, but in spite of the fact that this is the case several use cases for it have emerged that suggest that it could be the next big thing. It turns out that vacation planning is one of the areas where virtual reality could be useful because of the fact that this is the sort of thing that could potentially end up allowing vacationers to check out their destinations before they go there.

Booking.com recently conducted a global survey, and with all of that having been said and now out of the way it is important to note that 43% of the people who responded to this survey said that they would like to check out a vacation spot through VR. Indeed, some people might even prefer a vacation that is purely virtual in nature, although their feelings are a bit more mixed about this than might have been the case otherwise.

35% of survey respondents stated that they would like to book a multi-day VR experience next year that would replace their standard vacation options, although 60% also felt like this would not be nearly as fulfilling as the real thing. That shows a bit of disparity in what people say they want and what they feel like they could enjoy with all things having been considered and taken into account.

46% of people who took part in this survey said that vacation destinations that used to seem unfavorable to them would start to become more appealing if they were able to check them out through VR before booking a trip. This suggests a very intriguing usage case for VR, one that could take this nascent take to the next stage of its development journey.

It will be interesting to see if 2023 reveals any further details about the future of VR tech. Consumers are clearly willing to experiment with it, but we will have to wait and see if this experimentation yields long term growth for the industry or will it just be a flash in the pan.

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