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This Report Reveals the Most Effective Formats for Mobile Ads

The marketing industry is now quite reliant on digital forms of advertising because of the fact that this is the sort of thing that could potentially end up improving the reach of various awareness campaigns. However, not all forms of digital marketing are created equal. Reports show that around $450 billion will be spent on mobile oriented ads alone, and that comprises nearly 75% of the total ad dollars being spent on digital marketing with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that different formats for digital ads can offer very distinct results. The researchers at OMD Worldwide and Yahoo recently did a deep dive into various different mobile ad formats, and one realization that they came to was that the larger the ad, the more user attention span it could command.

Interscroller ads are static ads with comprise the entirety of a user’s screen after they have scrolled far enough, and they receive an average of 3.3 seconds of attention from users. This figure is also quite high for video interscrollers at 3 seconds total, although static ads are clearly able to command more user attention which makes them more effective than might have been the case otherwise.


2023 is shaping up to be a watershed year when it comes around. Mobile ads will increase in relevance and reach a total size of $515 billion. That will mean that around half of all media spending will go towards mobile ads, and that makes it important for marketers to use the right formats.

Funnelling lots of money into an ad might seem like it would do the trick, but in spite of the fact that this is the case the money would be wasted if the correct format is not used. Using interscroller ads instead of pre roll ads could get brands almost 30% extra attention time from consumers, and that mean the difference between the ad leaving an impression or getting forgotten not too long after it was seen.


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