Videos On Twitter Will Appear Like TikTok As App Switches To Full-Screen Immersive Content

Another day means another chance for a leading digital app to switch over and take inspiration from TikTok. And we can’t blame them because that’s how popular the platform has become.

The recent news is linked to Twitter making changes to its video content and that allows for a more immersive style to be adopted. Think along the lines of full-screen immersive video players that we see with TikTok for viewing different clips.

And embracing this style means videos will look just like they do on the archrival app.

The news was confirmed by the company on Thursday and there is also talk about it borrowing another swipe-up feature through which users can scroll across more video content on Twitter.

This new update is going to make viewing videos through the app a much more familiar experience. And it’s just like what we see when we go through Reels on Instagram or TikTok.

For now, we know that the changes are restricted to Twitter’s iOS users but the company’s similar update would be arriving in time for Android in a few weeks.

Twitter has strongly gone public with the promotion of content featuring live videos across various parts of the platform. This change is said to be one that belongs to the company’s aggressive decision to provide more videos to fans of the app. However, it’s a risk as some might think of the change as one that’s a little controversial.

The firm says users can move back and forth to their original tweet when they like with the help of the back arrow that’s found on the top left-hand side of a clip. On the other hand, there is also talk about the app testing a new change that drives people to view more videos on the app.

This arises in the form of a new test for video recommendations and can be found on the app’s Explore page. All of these suggestions would be up for grabs to users in different countries that use Twitter in the English language through either iOS or Android.

As you can imagine, this isn’t the first time that we’re heard about such news taking center stage in terms of TikTok’s user interface being copied. But we do hope the risk proves to be in the app’s best interest and doesn’t backfire.

Read next: Reddit’s New Report Highlights Major Engagement Trends for Brands
Previous Post Next Post