Microsoft Uses Clipchamp Video Editor To Attract More Users

Clipchamp is a Microsoft-owned cloud-based video editor for creators. It has recently become a much sought-out video editor with loads of users. Its most recent popularity is directed from Microsoft 365 and Microsoft Office subscribers.

Ever since acquiring the app, Microsoft has had one goal - to make Clipchamp simpler. The first step, and the most major one, to make this happen was to simplify the pricing structure. Previously Clipchamp had 4 different subscription categories. These are ‘Free’, ‘Creator’, ‘Business’, and ‘Business Platinum’. These ranged from free to $40 a month.

Since this is more of a hassle than required, Microsoft simplified it into two basic categories. The first one is free, while the second one is $11.99 per month. This paid subscription gives users access to premium filters and effects. Microsoft promises that this is now available for free users as well, but we don't believe that this will be entirely true and all filters will be available.

While the claim to provide all filters might be true, the paid plan differs from the free one in two other aspects as well. Firstly, the pictures in the paid plan are premium stock images while those in free are well... Free. The second advantage is that the paid plan has the option of 'single brand'.

Clipchamp has quite an extensive library of filters and effects. The app offers 57 filters, out of which 9 are premium. The premium filters are indeed the best of the lot, including warm countryside, dreamscape, soft B&W, winter sunset, cool tone, and sunrise.

The app also offers plenty of amazing sounds including hip hop, energy intro, dark tense trailer, and much more. However, most of the cooler music and SFX sounds are hidden away in the premium section.

To promote its Microsoft accounts, Microsoft announced to unlock the premium features that have Microsoft 365 subscriptions. This does make the pricing structure a bit more complex than it was originally intended to be, however, this does play out well in Microsoft’s favor.

Along with all the premium features, Microsoft 365 subscribers will also get access to brand kits with logos, colors, and fonts.

To further implement this strategy, Microsoft is asking Clipchamp users to link their Microsoft accounts to avail of all of the premium benefits. We believe this will work out well since users will now get the benefits of two paid subscriptions while having paid for only one!

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