Pages

YouTube’s Channel Stores Are Trending As The Next Big Thing In The World Of Streaming

There’s a new trend in the market and in case you haven’t heard, channel stores are being called the next best thing in the digital world of streaming.

The concept is as simple as it can get. Why would anyone end up making their own things when they can just end up selling those made by others?

YouTube is really putting itself out there in terms of making a system that it feels would assist its users in subscribing to its streaming services. Obviously, this would be through the YouTube app as recently reported by a news article in the Wall Street Journal recently.

The project is dubbed ‘Channel Store’ and it could soon be out to users as early as this year’s fall.

As of now, we’ve got no heads up on what exactly that project would end up including as the WSJ failed to outline the details so we’re still trying to figure out what the exact exclusive services on offer would entail on the store. But we do know the platform is busy engaging with different entertainment companies.

We do understand why an app like YouTube would choose to channel its focus in this direction and how the plan was said to be a long time coming.

We heard about similar reports about the launch arriving in 2020 when a media outlet called The Information was one of the first to highlight a similar news report.

But the latest is that the firm claims it's coming. As far as YouTube’s take on the launch is concerned, well, the company’s VP for Product Management mentioned how keen the platform is on exploring new ways to bring content out to its viewers.

Whether it comes out as a bundle or in the form of a new way for distribution over time, YouTube really feels it has what it takes to serve as the ultimate partner.

Christian Oestlien adds how the company has never looked at others as single entities. It strongly believes in the concept of coexistence and this way, people can work together in a healthy way.

The concept is certainly now new. So many leading tech firms have proven over time how they can handle everything except for regular shows and films. And that’s why the idea is growing in popularity in today’s streaming business.

Tech firms realize that making their own content is not easy, let alone handling all the rest.

Valuable partners in terms of marketing are the call of the day. These carriers serve to really promote yourself out there like Verizon and AT&T.

You give them money and they give you an offer that you can’t deny like great infrastructure to allow for the best subscriptions.

Common names to join the league are the likes of Apple, Amazon, and a few others. Let’s take HBO Max for instance. After taking Amazon Channels on board, it ended up gaining a massive gain of nearly 4.5 million subscribers. While it may have temporarily bailed out on the deal in the past, they are making more plans to enter back into the industry.

But as experts claim, YouTube really has a lot going for itself. It can really serve as the best channel store for so many others. There are already so many users and many have accounts with reliable payment options stored like credit card details on the app.

To really make this deal final, YouTube has its work cut out for itself. It must think outside the box and be able to convince different streaming services that they’re not a threat to its business. After all, the competition is tough and people really want to be the leader for channel stores in the future.


Read next: A New YouTube Creator Insider Video Reveals New Features And Experiments On The Way

No comments: