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YouTube Is Testing A New ‘Promotions’ Tab On Its Studio To Help Users Promote Content On The App

YouTube is looking for ways to assist users in promoting their own in-app content through the platform, instead of relying on others.

The company has begun testing a new promotions tab that is designed to do just that- run promotions related to their channel and content through its YouTube Studio.

This would eliminate the need for users to run promotional ad campaigns like that seen on Google Ads Manager.

The company was seen explaining the news about its test recently via a blog post. Here, the platform spoke about how it has been receiving plenty of feedback from creators who were looking for ways to help enhance its channel.

See, the goal of many is to reach out to a much wider audience. Therefore, YouTube seems to have found the perfect solution in the form of an end-end workflow through its studio. So there is no longer any heavy reliance on Google Ads. Those who happen to be a part of the test would soon see a new promotions tab pop up across their Studio’s content page, the app says.

This could actually result in many YouTube channel managers conducting fast promotional activities for content. And that means a lot more cash for the platform and its parent firm too.

The movement would also help creators get so much more presence on the platform. We do realize that it’s not incredibly difficult to have a campaign of ads run on Google for the exact same purpose. However, the option to have it now linked into your management tools could really make difference.

Similarly, it’s also going to get integrated with creators’ performance stats. And that means a huge advance for the platform’s promotional activities too.

The main aim appears to be assisting creators to maximize all of their efforts through the app. But at the same time, it may also boost brands’ promotional activity through the platform. Remember, there will be more available tools up for grabs within the app’s management options.

Nevertheless, YouTube has mentioned previously how its main focus at the moment is creators. With archrivals like TikTok still trying to create better share models for revenue generation, YouTube is working on boosting ways to show creators why staying on this platform would do them more good than running off to others.

This way, creators get the chance to generate more revenue directly through their channel and from the content they generate.

There are talks of more tools that market directions promotions coming soon too. So we’ll keep an eye out for that as well.


Read next: New YouTube Report Finds Users Watching Videos At Faster Than Normal Speeds

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