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Top 5 most-liked posts and most-followed influencers on Instagram

Do you have a social media account? Probably, yes, and it might be one of Meta’s social media platforms, such as Instagram, Facebook, or WhatsApp. However, most people of all ages and companies across the globe have an Instagram account for advertising their services, products, or fun. What do you think might be the “pull” factor for individuals and firms choosing Instagram over other social networking sites? It is because of its overreliance on images and short clips to convey the message, and as you know, a picture is worth 1,000 words.

Most-liked Posts on Instagram

1. Instagram Egg

If you are never active on Instagram, you might think that the most-liked post is from one of the Kardashians. Actually, the most-liked Instagram post is a photo of a brown egg. @world_record_egg posted this picture on 4th January 2019 with the caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” It has continued to top the list of most liked posts on this social media platform and has generated thousands of comments and likes. Currently, it has more than 56.1 million likes.

2. Rodriguez’s twin pregnancy

Instagram tends to demonstrate the fan’s tendency to follow celebrities’ private life. For instance, the scan pictures of Georgina Rodriguez, Cristiano Ronaldo’s wife since the end of October 2021, showing she was pregnant with twins, has more than 32.8 million likes. Ronaldo posted the image on his Instagram account with the caption, “Delighted to announce we are expecting twins๐Ÿ‘ถ๐Ÿป๐Ÿ‘ถ๐Ÿป. Our hearts are full of love - we can’t wait to meet you ❤️๐Ÿ .” Likes suggest that a company can hire him for digital marketing considering the success of e-commerce businesses in contemporary society.

3. XXXTentacion’s only picture

Prior to his demise in June 2018, Rapper XXXTentacion updated his Instagram with a photo. He captioned the picture, “LOVE IS WAR.” Since then, the photo has gained over 29.8 million likes. Such likes demonstrate individuals’ emotional connection to photos rather than regarding Instagram as a digital marketing platform. It would be best if you knew that this third most liked photo on Instagram is the only one on his Instagram account. All in all, you might never know which photo or picture can become viral on Instagram.

4. Ariana Grande’s and Dalton Gomez’s wedding photos

After Ariana Grande posted wedding photos of his husband Dalton Gomez and hers, it generated millions of interactions and engagement through likes and comments. In particular, the wedding photos gained over 28.5 million likes. What do you think could have been the underlying rationale for her wedding pictures being the fourth most liked on Instagram? In this case, you might guess it is due to followers’ obsession with her love life (she is the “crush” of many) and being one of the renowned pop stars.

5. Kylie Jenner announcement

Without including one of the Kardashians, this list would have been incomplete. You can agree that Kylie Jenner and rapper Travis Scott have never had a stable relationship. Most of the time, Scott was a kind of an off-and-on boyfriend. For that reason, most fans capitalized on online networking sites to monitor their private life. When Kylie posted a video of her second pregnancy on Instagram, it gained more than 25 million likes. She also tagged Scott in the post. During that time to date, the news has generated thousands of comments on Instagram.

Best influencers for digital marketing

1. Cristiano Ronaldo

Why do you think Ronaldo is the most followed and best influencer on Instagram? Ideally, his football career in Manchester United, Real Madrid, Juventus, and currently at Manchester United has significantly contributed to his fame. With being a top scorer in three major leagues (English, premier league, LaLiga, and Serie A), Ronaldo prides himself on approximately 473 million followers.

What other professional or lifestyle-related things make him famous? Firstly, his body fitness and healthy lifestyle. A notable example entails his behavior of removing Heineken and Coca-Cola bottles during the media conference in Euro 2020. Despite some people might argue that refusing to endorse such products might undermine his earnings on the Internet, Ronaldo receives approximately $1.6 million per single post on Instagram, according to a social media analytics firm.

What could be the meaning of his higher charges per Instagram post? Ideally, by hiring Cristiano Ronaldo for endorsement, you will be sure to record high sales not only in Europe but also across the globe. However, it is impossible for most companies, especially small and medium enterprises, to hire him.


Image by Philippe Leone from Unsplash

2. Khaby Lame

Besides being a fashion model, musician, or athlete, what else could make someone to be a celebrity on Instagram? Ideally, it depends on the impact you will have on people's lives. For instance, demonstrating life hacks or inventing a product or service. What could be this influencer?

In 2020, most people lost their jobs because of the COVID-19 pandemic. In particular, the World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC) mandated factories to allow their employees to work at home. Such a strategy was hardly feasible for the casual labor force or those with manual jobs. Due to this limitation, most people, including Khaby Lame, became unemployed. For that reason, he started posting content on TikTok but later found his short clips and videos trending on Instagram. Khaby decided to open an Instagram account, which has gained over 78.6 million followers.

His sarcasms and facial expressions while demonstrating life hacks on videos have attracted the attention of most people. For instance, Khaby uses his hands to peel the banana while others struggle with the knife. What could we learn from his life hacks? "You should never struggle to do your tasks, when you can simply ask an expert", suggest writing pros from Do My Marketing Assignment.



Photo by Christin Hume from Unsplash

3. Lionel Messi

Despite people regarding him as a camera-shy person, Messi is the third most followed personality on Instagram. He spent most of his career in Barcelona football club and won every trophy. He also has 7 Ballon d’Or awards while playing for Barcelona. After joining Paris Saint-Germain, the number of followers surged significantly. Currently, he has more than 355 million followers.
4. Kylie Jenner

What strategy has Kylie Jenner used to be a famous and top influencer on Instagram? Besides being a businesswoman and model, she has continued setting trends in fashion. This strategy has enabled him to earn about $986,000 per Instagram post. Unless you are a top-class brand, it would be impossible for you to partner with this model and content creator for public endorsement and customer relations.

5. Ariana Grande

Ariana closes the list of most-followed personalities on Instagram. She has more than 326 million followers. What makes her unique? She often organizes a live performance and constantly releases new hit songs. Besides listening to her music on streaming apps, most people use online tools to create short clips of her songs and post them online.



Photo by Aditya Chinchure from Unsplash

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