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Paul Davison, co-founder of Clubhouse, announces the app's primary focus is now on mini groups, but Why?

The audio-oriented platform, Clubhouse, created two years ago during the pandemic, is now focusing on mini rooms or groups to allow people to listen to more talks. The platform is rolling out private communities (Houses) to enable users to create their desired House in the app. Right now, users can create Houses. However, new Houses will gradually approve once the owners receive positive feedback and enhance the product experience accordingly.

To explain further, Houses are just like a private room for your admiring personalities. In the Houses, you can drop in anytime, collaborate and discuss with your friends. To create a house, simply Sign up and catch up with your friend. The main idea behind this rollout is that new Houses are designed upon invitations, and people in the group can schedule a room in the House. On the other hand, Clubs are relevantly more public than Houses, and anyone can ask to join them. The company perceives Houses are a perfect gathering with your closed circle and Clubs as the party or events you like to visit in your area. Paul Davison added that each House would represent a unique culture and content moderation guidelines.

Here the question is why Clubhouse plans to split up into mini groups. Let's dig in. According to the stats shared by AppFigures, Clubhouse has been drowning from the start of 2022. There is a clear drop in the weekly downloads of the application. At the beginning of 2022, there were 180,000 weekly downloads; now, it reaches 79,000 downloads, meaning less than half. Comparing downloads from January 2022 to the downloads from May 2021, Clubhouse got as many as 2.7 million new users in a week, whereas in 2022, it had only 3.4 million downloads. Frankly speaking, Clubhouse is losing its audience and relevance, so the company decided to roll out Houses to update the platform and get back to its peak again.


Contrastingly, we see TikTok growing with every passing day, grabbing more audiences and offering creators monetization on the platform as well. YouTube is also expanding ways for creators to earn money, which is why both of these applications are gaining momentum. Moreover, Twitter and other platforms added audio rooms to enhance the user experience. And because of that, Clubhouse needs to reinvent itself. If Clubhouse allows monetization for content creators, it can regain its place in the market. Even though the platform became famous worldwide with millions of downloads, then loses its audience. But there's still hope that splitting Club into Houses will grab more people to find the relevant stuff there.

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