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Meta Announces New Reels Features For Both Facebook And Instagram

Meta has confirmed today that it would be rolling out an array of new Reels features for both of its social networks, Facebook and Instagram.

To be more specific, the company mentioned how the features would include an innovative ‘Add Yours’ sticker to the Reels update.


The purpose is to enable users to generate responses to other Reels in the same manner. This is right after a certain prompt is announced or even when there’s a particular topic in question.

For instance, users could be sharing their Add Yours prompt that requests their own followers to put up video content related to food.

The whole idea seems related to having more and more users unite, but some are calling it out as a way to find more people to connect with.

We first heard about this same feature coming forward through the app last year in the fall season. Now, it’s getting fame as a popular feature for users’ Stories. And that’s why Meta is very keen on adding it as a valuable addition to their Reels.

Remember, Meta is very keen on sticking to its promotion of all short-form content. This way, even those who aren’t familiar with the format would be motivated to share a Reel through either app.

Meta has also recently sent out a confirmation that it would be opening its Stars feature. This is another name given to virtual items that enable fans to provide support for all the popular and eligible content creators out there on Facebook’s Reels.

Previously, we saw the firm expand the same offering toward its Facebook Reels. But now, it seems to be launching it for all creators that fulfill the platform’s eligibility criteria.

Meta also highlighted how it has managed to launch an array of mobile options that help users get started with the Stars feature and also help them stay updated with their earnings.

The tech giant is giving all of its content creators the chance to post Reels from one app to another. So if you post a Reel on Instagram, you can do the same for Facebook and vice versa.

Meta hopes this entire initiative will assist creators in making communities across both popular apps while enabling them to take part in various monetization initiatives being offered by various social media apps.

This reminds us, that Meta has also brought forward a new option where users can produce Facebook Reels through automated means. Basically, any Facebook story can be easily converted into a Reel now.

This is a fabulous way to help users go down memory lane and share their favorite blasts from the past moments through the Reels format. And to be honest, we’re not surprised here. Meta has mentioned how its clear focus relies on Reels and seeing Stories transform into just that makes sense.

Today, Meta added to its announcement that users would soon be able to get more insights regarding their Facebook Reels, thanks to the Creator Studio app. This way, they’ll be notified immediately about which Reels are doing great and which ones are not so much.

We feel metrics are always welcomed by users of social network platforms. In this case, it would be great to see how much content is being viewed, for how long, and how far the content has reached the target audience.

Last but not least, Meta has spoken about the launch of an innovative Remix feature for its Reels on Facebook. This allows creators to mix old clips with more latest ones- ending up with a fabulous product where old meets new.

The company doubling down on its Reels feature is definitely no surprise. After all, it’s where all the money lies.

Read next: Facebook And Instagram Users Can Now Schedule All Reels Through Meta’s Creator Studio App

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