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Amazon Is Very Keen On Adopting A TikTok Themed Feed With Internal Tests In Full Swing

There are plenty of apps that can’t get over TikTok’s successful layout for its social feed. And that’s why they’re doing everything in their power to take inspiration and generate an algorithm that’s awfully similar.

After Facebook, Instagram, Twitter, Snapchat, Pinterest, and more, it now seems Amazon has joined the bandwagon.

While you probably wouldn’t expect to see a leader in the eCommerce industry take on the role, well, anything is possible in the digital world.

Amazon has joined the likes of so many others who took the initiative of doing this in the past. And as the old saying goes, it’s better late than never.

The news report comes to us thanks to Watchful who recently outlined in detail how Amazon has already begun internal testing the idea. And yes, that just goes to show how motivated they are on taking the initiative on board.

Amazon is experimenting to see whether or not vertical photographs and video content across the app can be a success. The test is solely restricted to just Amazon staff members but if it does turn out well, we can see it being released for the rest of us soon.

Images were provided by Watchful to the WSJ in this regard. And by the looks of it, the new feed that has been dubbed ‘Inspire’ is going to be seen across the app’s navigation bar towards the bottom end of the page.


After clicking on the diamond-shaped image, users will get a glimpse of posts across their feed. This will entail a few links to those goods and services seen across the post.

For those who may not be aware, Amazon isn’t doing this for the first time. The company was seen copying or taking inspiration from other leading apps such as Meta’s Instagram.

Amazon’s ‘Posts’ is not only an advertising tool but it is a direct copycat version of Instagram as well. Other than that, we know how Amazon has invested in some live shopping features and also in the world of influencer marketing too.

But let’s be honest here. Amazon getting inspired by TikTok isn’t arising here out of the blue. TikTok is gaining fame for offering plenty of product recommendations linked to Amazon as well. On average, you’ll find around 26 billion views linked to the hashtag Amazon Finds.

Moreover, some content creators on TikTok have even managed to gather millions of their followers by searching for Amazon Product recommendations that truly strike a note with users.

As a result, they end up earning commissions when a particular user makes use of affiliate links. On that note, it makes sense why Amazon would want to double its own profits through the native app instead of seeing people come forward through other apps like Instagram or TikTok.

For now, we’re not too sure if the feature will actually get launched on Amazon or not. Also, users might not find the native offering of Amazon too appealing as that seen across different platforms.

Remember, it’s all a big trial and if successful, we’ll see it pulling forward.

Read next: Amazon Continues to Dominate Ecommerce With 61% of Product Searches

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