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Social Media Platforms to Get 4 Million New Gen Z Users in 2022 as Gen X Users Decline

The Millennial generation used to comprise the younger crowd and was therefore a major focus for social media platforms, and Gen X users were important as well. With all of that having been said and now out of the way, it is important to note that these users are getting older, and the coveted younger demographic label is now being given to Gen Z users who are entering social media platforms in the millions each year.

It is estimated that around 4 million new Gen Z users will make accounts on various social media platforms this year which is an 8.4% increase to the new Gen Z users that were seen in 2021. Their numbers are still well short of the over 51 million Gen X users that are currently on social media, but in spite of the fact that this is the case their numbers appear to be declining. The 51.6 million Gen X users on social media in 2022 are 0.9% fewer than the numbers that were seen in 2021.

It is estimated that just under 14 million Gen Z users, or 13.8 million to be precise, will be entering the world of social media by 2025. That has a lot to do with them turning 13 because of the fact that this is the sort of thing that could potentially end up allowing them to make social media accounts without breaking any rules.

The social media platform that is seeing the biggest influx of Gen Z users is Reddit, with its users in that demographic increasing by as much as 15.3% percent this year. TikTok comes in second with 11.5% growth, and it is surprising that this app is not getting better growth than Reddit although its rate of market saturation might be causing that. Instagram will see a solid 10.5% increase in Gen Z users, but its parent company Facebook will only see a 4.9% increase although this is still a positive sign considering the numerous controversies that Facebook has been faced with in the past few years.


H/T: eMarketer

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