Will Google’s New Pixel Watch Make a Mark on the Smart Watch Industry?

Wearable tech has been a prime area of focus for many major tech enterprises, and many of the new forms of wearable tech that have been released have been smart watches of varying types. Apple is the market leader in smart watches thanks to the success of its Apple Watch, but with all of that having been said and now out of the way it is important to note that Google is entering the fray now too with its latest product.

This product is called the Pixel Watch, and market watchers started speculating about it back in 2019 when Google acquired famous smart watch manufacturer Fitbit. Google has not released any concrete details about what the watch’s price and other factors, but in spite of the fact that this is the case they have officially announced a few things about it including what it might look like and what unique features it would support.

One thing that might differentiate the Pixel Watch from the Apple Watch is the design. The Apple Watch has a square shaped design, whereas the Pixel Watch is likely going to have a circular design. It will also be less flat than the watch offered by Samsung with all things having been considered and taken into account. Since Google acquired Fitbit to try and launch this product, it seems likely that buyers will see significant Fitbit integration with many features from that watch making it into the Pixel Watch such as heart rate monitoring and sleep cycle tracking.

This makes the Pixel Watch an exciting upcoming entry into the world of smart watches, one that might upset the balance that has become ingrained in the industry so far. With a 1.5 GB RAM and an asking price of around $250, it seems likely that many consumers that have yet to buy a smart watch might make this new product from Google their very first purchase in that sector. However, Google has also faced a lot of trouble launching new products in the past, so it will be interesting to see how this plays out.


Read next: Smart Watch Sales See 13% YoY Growth, Apple Continues to Dominate As Samsung and Xiaomi See Rapid Growth
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