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Twitter Helps Its Users Gear Up For The Summer By Sharing Trending Conversations And New Insights

Summertime is finally here and for many people that means vacations, relaxation, and more.

Whether you live in the US or any other destination, we bet you’ve got plenty of plans in store as most COVID restrictions are gone or eased in most parts of the world.

Therefore, the leading micro-blogging platform, Twitter is doing whatever it can to help its users gear up for most people’s favorite season by sharing some valuable information. This arises in the form of trending insights and what people are chit-chatting about on the app in terms of summer conversations.

The whole idea is to prepare you for the season in the way possible so you and your loved ones can end up having a blast.

The company’s latest statistics are showing how willing users are to get out of their homes during the warmer seasons and make the most of the moments while they last. This could be in the form of beach trips, concerts, and a range of other innovative recreational opportunities.

Twitter says that among the most famous terms explored, Discover and Excited led the pack with notable increases in mentions for festivals and more in 2022. This has to be a staggering 220% YoY increase from stats of the previous years and it makes sense because the world is finally opening up.

The app hopes to help its users plan a summer like never before by sharing some of the most tweeted summer topics that could well influence your strategy for the season.

On average, the keywords that are heating up the app included discover, thrilled, prepared, and excited. Similarly, the tweet volumes also picked up the pace, reaching up to 12.6 million.

Common entertainment topics which were seen to peak during the summertime included music festivals, trending beauty, fashion inspirations, and movies. That just goes to show how eager people are to enjoy leisure during this time of year, more than any other.

On the other hand, when it came down to summer fun-filled sports, baseball and soccer led the pack with combat sports falling close behind.

There was plenty of commotion about lifestyle chats and most of them had to with cocktails, family fun, and transportation. It’s clear that vacations were trending.

This year, we saw festival-related tweets increase by more than 5 times when compared to data from previous years. And for the most tweeted moments during the summer of last year, a lot of the posts had to do with the Fourth of July and NBA drafts.

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