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The Impact of Modern Technology on the Gambling Industry

Like every other thing, gambling has been impacted by advancements in modern technology. These advancements have been largely positive and ensured the survival of the industry when others collapsed or were about to collapse during the pandemic.


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Technology has impacted the gambling industry in several unique ways. This article will highlight how technology has impacted the gambling industry.

Mobile Gaming

More than half of the world’s population owns a smartphone. As a result, many casinos and other gambling platforms have rebranded their business. They have made their websites more mobile-friendly, so that people without access to a PC won’t be left out. Some gambling platforms even went a step further and developed their own mobile applications. Some casinos even offer players various incentives, such as bonuses and exclusive deals, to encourage them to download the apps.

Improved Graphics

Everything looks better in HD, and casino games are no exception. In addition to high-definition images, 3D graphics also redefined the gaming experience of gamblers. The impact can mostly be felt on slot machines. Before the introduction of 3D, slots only offered gameplay in 2D. 3D technology enabled game developers to create more attention-grabbing visuals and overall prettier games.

Metaverse

Metaverses are exciting new virtual reality worlds with endless possibilities. The major aim of metaverse technology in gambling is to address issues faced by real-life online players. They include posture problems, loss of traditional gambling traits, and payment options. Gambling in metaverses has continued to increase in popularity. In the first quarter of 2022, a popular metaverse casino generated as much as $7.5 million.

5G Network

5G connectivity offers insane internet speeds, which has undoubtedly impacted gambling. 5G is x100 faster than 4G LTE. With 5G, gaming speed has significantly increased, and buffering time has reduced. 5G is also more reliable than 4G and is capable of super download speeds of up to 10GB per second.

Security

In the past, people were skeptical about signing up on gambling sites out of fear that their personal or financial information might fall into the wrong hands. However, in recent times, the story has changed significantly. Most gambling sites have adopted security technology like encryption and SSL to safeguard their clients’ information. In some countries, it is mandatory by law for gambling sites to use up-to-date security technology.

Artificial Intelligence (AI)

Artificial Intelligence plays an enormous role in the gambling industry. One of the most popular uses of AI in the gambling industry is to gather data about customers. The data informs developers about new options or services to include and how to improve the existing ones. AI is also employed when players would rather play against machines than fellow players.

Cloud Gaming

Cloud gaming is a method of gaming that allows players to play their favorite games without going through the process of downloading them first— they can access the games directly from the server. With the advent of cloud gaming, gamblers can play all of their favorite games without worrying about storage space. They can play with different devices because games hosted in the cloud are usually compatible across multiple devices.

Customer Service

Technology has improved the way gambling companies attend to their customers’ needs. Customers used to have to write emails for every issue. Still, with the introduction of chatbots, customers now have quick access to real-time support. Sophisticated customer service software helps improve customer satisfaction by helping support teams prioritize and promptly respond to complaints or requests.

Live Casino

A live casino allows online players to participate in activities going on in a casino studio or land casino via live streaming. A live dealer deals the cards and oversees the game. This offers players the experience of playing in a traditional casino. To achieve this, various high-end equipment and software solutions are used. Because of the cost, most live casinos offer only a few games.

Geolocation Tracking

Gambling has been banned in some countries and is even considered illegal. Even with a ban in place, the government of these countries struggled to regulate access to offshore gambling sites. Thankfully, geolocation tracking technology has helped them get a firmer grip on things. Geolocation tracking technology automatically detects the IP address of gamblers who wish to access online sites and denies access if the gambler is in an area where gambling is restricted.

Final Words

Like they say, “change is constant.” The technological advancement in the gambling industry is moving rapidly and isn’t showing signs of slowing down anytime soon. As a result, the industry will continue to witness accelerated growth.

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