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Phone Brand Switchers Most Often Turn to Apple, New Survey Reveals

Despite stiff competition on numerous fronts, Apple has managed to secure a position for itself as the world’s foremost provider of smartphones, and it continues to hold the single largest share of the smartphone industry. That is thanks in small part to it being the only major smartphone manufacturer that has a monopoly on its hardware as well as software. It has some competitors that offer comparable phones, and Google has stopped it from dominating the smartphone OS market, but no single company can compete with it in both areas.

With all of that having been said and now out of the way, it is important to note that Apple seems to be a really popular choice for people that are considering switching smartphone brands as well. This comes from a survey that was recently conducted by Wave7, and it revealed that 73% of the 37 sales reps that were surveyed said that Apple was getting the biggest gains from switchers.

16% of the sales reps that participated in this survey said that Samsung was receiving the highest proportion of OEM switchers, but many consumers that are going for Samsung are essentially refugees from LG’s rapidly declining smartphone business so Samsung’s success in this area is not nearly as pronounced as Apple’s with all things having been considered and taken into account.

In spite of the fact that this is the case, the answers became a bit less clear when the questions were worded differently. When asked if consumers preferred either Apple or Android when switching OEMs, only 49% of sales reps felt strongly either way. 51% felt that the split was more or less even, and this discrepancy might be explained by Apple’s strong brand recognition which makes it more obvious when a customer switches over.

Apple has been holding its own against countless competitors, and these statistics reveal that the company still has a lot of life in it as plenty of users prefer it and many Android users are switching to it as well though the reasons for them doing so are not quite certain.

H/T: PCMag.
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