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Disney’s Ad Revenue Soars Past Netflix, Gap Expected to Narrow by 2025

Netflix changed the nature of content consumption in the previous decade by making it easily accessible as well as giving users more control about what they watch and when they watch it. The streaming platform had its fair share of naysayers, but in spite of the fact that this is the case it sparked the streaming wars that are currently ongoing, with major corporations like Disney and Warner Bros. scrambling to keep up.

With all of that having been said and now out of the way, it is important to note that most of these companies have launched streaming services of their own and many of them are giving Netflix a run for its money. Facing widespread criticism for low quality content and suffering from massive subscriber losses, Netflix has been trying to incorporate more advertising into their streaming platform because of the fact that this is the sort of thing that could potentially end up allowing them to boost their revenues and help them face off with the competition.

Disney and other major companies have been looking to show users more ads for quite some time now, and since Netflix is late to the party its ad revenues for 2023 are expected to be a meager $150 million compared Disney’s projected $596 million. This approximately $450 million gap is expected to widen in 2024, since Netflix’s projected $551 million in ad revenue will be just over a third of Disney’s $1.45 billion, which would increase the gap to almost a billion dollars with all things having been considered and taken into account.

However, things are expected to even out by 2025 when Netflix’s projected ad revenue will be well past a billion dollars, with most predictions estimating around $1.2 billion in that year. Disney, on the other hand, will see slowing growth by 2025, with their estimated revenues in that year projected to be just under $1.8 billion.

It will be interesting to see how this plays out, and how it might impact the streaming wars. The consumer will always win in the end with so many companies vying for them.


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