61 Percent of Marketers Say Push Notifications Are Their Favorite Tools According to This Report

Establishing channels of communication is a crucial part of marketing campaigns that want to get a wide enough reach. There are multiple channels that marketers can optimize, but a new report that was published quite recently suggests that push notifications on mobile phones are their favorite tool to use with all things having been considered and taken into account. This study was released by OneSignal as part of their 2022 report called the State of Customer Messaging.

With all of that having been said and now out of the way, it is important to note that it’s not just marketers that prefer to use mobile push notifications. Consumers that participated in this survey also thought highly of them, with 44% saying that receiving push notifications was more likely to make them reengage with a particular app or product. Emails and push notifications on web browsers were also rather popular, but in spite of the fact that this is the case there are more effective channels that can be used.

By far the most effective channel of communication that marketers can focus on is that of in-app messaging. Using this form of communication is fruitful because of the fact that this is the sort of thing that could potentially end up increasing click-through times thirty times over, so marketers might want to prioritize this a bit more in the future.

The study also highlighted the poor performance of features like live chat, with only 3% of marketers preferring to use it. It also revealed just how impactful personalization can be, since it can improve engagement rates by a massive 259%, and there are a few other techniques that can maximize engagement as well. Using intelligent delivery systems that factor in user time zones can improve engagement rates by up to 28% in most cases, so marketers and brands alike need to make sure that they have this data so that they can send out updates and notifications accordingly. Marketers can also use prompts to entice users to opt in on iOS devices to improve data collection.
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