New Breed of Startups Seek to Facilitate Follower Cross Pollination Between Platforms

Influencers that have found a lot of success on one platform often find themselves struggling on other ones. Many content creators that have thousands of followers on Instagram can’t manage to get into the hundreds on Twitter or other platforms of that sort, which is problematic because of the fact that this is the sort of thing that could potentially end up limiting their ability to grow and expand. Social media companies who are unwilling to facilitate follower transfers are a big part of the problem.

Many people that work in the content creation field would refer to their followers as assets, but in spite of the fact that this is the case they usually don’t have full control over their assets. Social media corporations hold all the cards here, even though they profit from influencers and their followers most of all with all things having been considered and taken into account. A collective of startups is seeking to change that by collaborating to encourage cross platform follower access.

With all of that having been said and now out of the way, it is important to note that this collective has some pretty famous startup founders in it. Dispo, which is a social network that is based around photography although it is somewhat artsier than the more commercially oriented Instagram, spoke out about this recently. The CEO of this company, Daniel Liss, said that the possessive way in which social media companies hold on to follower data and contact information makes competition less possible and hurts the industry as a whole.

The startups involved in this venture are all quite renowned, having received a hundred million dollars from venture capital firms so far. They are starting their quest by sending communiqués to major social media companies such as Facebook and Twitter, with TikTok and Snap also being major priorities for them.

Content creators often find themselves trapped on the platforms they manage to amass followings in. This can make them dependent on the companies that own these platforms, and that might be by design. The scale of content creation on YouTube is what allowed the platform to grow to such heights, so the company would not want to give content creators the chance to go elsewhere no matter what.

Vine is a former social media platform that had a growing community of creators on it, and when the platform was discontinued they were left without a home. They had no way to get their followers back, so many of them were forced to start again from scratch and very few managed to claw their way back to the top despite their best efforts.

Most platforms that offer social media are trying to entice content creators into joining up with them, and they often go at great lengths to show that they care about their creators. However, none of that matters until they give creators full control over their followers. Platforms essentially hold a monopoly over the followers that creators have worked so hard to gain, and while this collective faces an uphill battle in terms of making a change, it is heartening to see the next generation of tech entrepreneurs fighting for a good cause.

H/T: WP.

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