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Meta To Provide Free And Secure Cloud Hosting For Businesses With The Launch Of Its Cloud API

While WhatsApp may have shown the world a preview of its Cloud API in 2020 during the much-talked-about Conversations Conference, the app is now going public with the launch.

That means businesses can soon benefit from WhatsApp’s free of cost and protected cloud hosting services. As you can probably already tell by the term itself, the new and exciting functionality will host conversational-based data across the parent company’s data servers.

And the benefits of doing this will include enhanced connection with great speed but that does come with a slight drawback of privacy acting as a trade-off.

As a whole, the significant benefits can include enhanced speed while messaging, while cutting down costs relating to servers. This will in turn be a huge plus point for small-scale firms or start-ups with limited budgets.

In a similar way, you’ll get quick access to a plethora of interesting features relating to WhatsApp’s business accounts after they become available.

But critics are now totaling the disadvantages over the plus points where heavy reliance will now be put on Meta while businesses make their attempts to dilute the app’s security protocols for messaging.

Meta recently spoke in detail about all of this where it mentioned how firms will make use of vendors associated with different third parties. They will now be given permission to function on the app’s business API front on WhatsApp’s behalf. And that is surely not going to be secure through end-to-end encryption.

After all, you’ve selected to message an organization that has provided different third parties to intervene and gain access to all those texts. And interestingly enough, the same goes for those cases where Facebook ends up being one of the third-party vendors.

WhatsApp has stated how it plans on including further alerts whenever hosting is conducted via Meta so that you’re aware of the exchanges that come forward via exchanges taking place between consumers and firms.

It’s not quite clear how users are feeling about the new change and whether or not they’re willing to make the major tradeoff. However, we find the new offer to be a highly impactful one for those businesses working on a small scale as they can now build upon their tech aspect without the need to sign in.

Again, the drawback is more confidence and reliance are put upon Meta which many are a little skeptical about considering how the company left quite a few of its clients in the lurch in the past.

We feel the real benefit will come into play in developing countries because here is where WhatsApp is looked upon as a dominant player in terms of messaging apps. Similarly, these countries are great places for small startups to provide maximal reach as well as in-app purchases.

If a company like Meta could provide assistance on a front like that, it’s going to be taken really well. Did we mention how it may serve as a wonderful pathway for generating revenue too?

On the other hand, there are some skeptical views about the plan as a whole with some critics referring to it as honey traps. Remember, Meta has mentioned from the start how they’re going to be charging for all of the add-ons without providing any clear outline regarding costs.

Similarly, when a firm gets reliant on Meta, they won’t be able to back out from the deal as it just might happen at a later point in time when things become irreversible.

With time, we’ll see Meta make increases in costs in an incremental manner, and in the end, they’ll be earning the big bucks.

Meta recently announced another new feature called Recurring Notifications via its Messenger. This will help firms reconnect with users through a thread but it’s only available for premium users for now.

And while it might not cost or appear to cost too much at the moment to be a Premium user, the near future says otherwise. Remember, Meta does plan on introducing a new price guide for tools relating to both hosting as well as messaging.

For now, we’re just going to have to wait for more reviews from businesses that have actually jumped on the bandwagon of WhatsApp’s Cloud API, and until then, we’ll have our fingers crossed.


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