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Google Adds Price Filters to its Popular Products Carousel

Google’s main focus as far as its core search engine product is concerned has been to turn it into a central resource that people only have to click away from as a last resort. A big feature that has been a part of this overall plan is the popular products carousel, because of the fact that this is the sort of thing that could potentially end up allowing users to search for products and look through them without having to click away from the SERP.

With all of that having been said and now out of the way, it is important to note that Google is making an important and highly useful update to this carousel, as spotted by Shameem Adhikarath. More specifically, Google will now let you filter your search results by clicking on the price ranges that it has offered. These price ranges can be located above the carousel and they can help users filter out products that might be too expensive for them. Additionally, users can filter out cheaper products which might be low quality with all things having been considered and taken into account.

This embedded filter carousel almost seems like it has always been there, but a bit of analysis shows that it is definitely a new addition. It seems like Google has provided a new feature that nobody even knew they wanted, but in spite of the fact that this is the case it will be a popular addition because it can help with the overall ecommerce experience.

Ecommerce in general has been a main focus for most tech companies, with Meta also trying to turn its integrated social media ecosystem into an ecommerce hub. Google has a more central role in the internet though, and that means that updates like this one hold a lot more weight. It will be interesting to see if Google adds any other features into the mix, since they definitely have access to enough data to provide accurate estimates. The best part is that these prices are objective which can help break monopolies and allow users to get the best deals by going through this carousel.


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