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WhatsApp Beta Rolls Out New Privacy And Branding Features For Its Users

The massive platform WhatsApp does not shy away from putting its users in awe with its new features. So far, the platform is not just used for personal use, but it has also been made accessible to business users. WhatsApp is testing and rolling out new features that are beneficial to both business and personal users.

The platform just updated and improved its privacy features for personal users. This allows them more control over their profiles. Last year reports emerged that these particular features are in the testing phase. Now the company is finally rolling them out to more users, as per WBI. They are, however, only accessible through the beta version of WhatsApp on iOS and Android platforms. Diving more into these privacy updates, one can spot that they allow more customized features such as who can access the user's profile photo and last seen.


Signing up for the beta version is not complex. The iOS platforms provide a TestFlight feature that allows its users to sign up and provide access to beta builds. You can update your WhatsApp via the TestFlight and may be able to use the newly rolled out features later.

How does the new update help the users? Prior to this update, WhatsApp's privacy options were limited to Nobody, My Contacts and Everyone. This did not provide any flexibility if you wanted to exclude specific contacts from viewing your stories. However, the new update offers the option My Contacts Except. You can easily block off certain people from viewing your WhatsApp stories now. This feature can be helpful if you are looking forward to preventing your business contacts from seeing your personal stories!

In other news, WhatsApp also introduced a Communities feature. The administrator of the group is allowed more control over its ins and outs. You can add multiple groups in the community, and admins can send a single message to everyone included in it. Some reports mention exciting developments taking place within the walls of WhatsApp. Apparently, the platform is increasing the limit the number of files being shared at a time, new and improved reactions to messages and allowing up to 32 people in a group call simultaneously.

Moving onto the business portion of WhatsApp, the platform is making considerable improvements in marketing your business more efficiently. Previously, the platform gave its business user the ability to manage their client's orders within the app. This reduced the hassle of having to use an external app to log your orders and their status. Now, they are allowing their users to showcase their business's brand image on a cover photo. The feature, for now, is in the testing phase and has only been rolled out to a select few beta users. As mentioned before, you can always sign up for the new features through beta channels if you are in a hurry. Still, according to WhatsApp's updates, it will not be long before this feature is released for everyone.


The new updates are not necessarily designed to cater to everyone's needs. Still, they are a significant improvement in the platform's brand image. Many users, especially business-related ones, will be more inclined to prefer WhatsApp as their primary business source.

Read next: iOS Users Start Changing Their Minds About App Tracking, Larger Percentage Opting In

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