Shopping App Users More Likely to Visit Physical Stores Than Non-Users According to This Study

Shopping apps have exploded in the past two years because of the fact that this is the sort of thing that could potentially end up allowing people to buy all the groceries and other consumer items they desire without having to put themselves at risk of a Covid infection. These apps have become a mainstay for a lot of retail outlets that had been struggling to make ends meet, and taking a look at their stats reveals a lot about how they impact consumer behavior.

A recent study conducted by Inmobi has suggested that people that use mobile shopping apps are more likely to visit brick and mortar stores. Users that had mobile apps visited physical stores 41% more frequently than people that did not have apps on their phone that were of this variety. Retail and QSR apps found that their users were the most likely out of the lot, with a 39% increase in how often they went to brick and mortar establishments.

With all of that having been said and now out of the way, it is important to note that big box retailer and grocery app users also visited physical stores more frequently, with the increase being 24% and 25% respectively. This goes against the claim that mobile app based shopping would reduce the relevance of physical locations, and further stats from this study reveal that the developers behind these apps have a lot of opportunities to increase their footprint in lots of different ways.

43% of the people that responded to this survey said that they had never used an app that was made by a QSR. What’s more is that 35% did not know about the existence of these apps in the first place, which means that such apps can see tremendous user growth this year with all things having been considered and taken into account. Retailers and other grocery providers are starting to make digital platforms and apps central components of their business strategies for 2022, and it will be interesting to see where this goes from here.

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