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Over Half of Gen Z Buy Stuff Because of TikTok Now, New US Based Survey Shows

TikTok has become a significant cultural force, with most members of Gen Z preferring it to the monolithic social media platforms of the past such as Facebook. This has made TikTok a very valuable tool because of the fact that this is the sort of thing that could potentially end up turning it into a great way to market products to the younger crowd. A new survey conducted by Student Beans suggests that TikTok’s relevance in Gen Z marketing is definitely grounded in reality.

Hashtags on TikTok that indicate when people buy something because of TikTok posts have been used almost ten billion times, and that alone shows the significance of the platform among younger internet users. With all of that having been said and now out of the way, it is important to note that this survey also revealed that around 54% of Gen Z respondents ended up buying something from a brand after seeing someone use that product or mentioning the brand in a TikTok video that they recently saw.

Half of all Gen Z respondents also tend to use TikTok on a daily basis, and this suggests that TikTok will continue to be a major player. What’s more is that a quarter of all Gen Z members that responded to this survey said that they go to online stores on TikTok specifically, and they do so daily with all things having been considered and taken into account.

This can make TikTok an even more powerful force in the world of ecommerce, and it will be interesting to see what the platform does with this power. Facebook has been trying to establish itself as a major ecommerce player too, but it has not managed to get even a fraction of the success that TikTok has seen. This might allow TikTok to surpass Facebook as the main platform for all online shoppers instead of just Gen Z, especially as Gen Z grows older and becomes the main demographic although this would require TikTok to maintain its relevance instead of matching Facebook’s descent into obscurity.


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