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Time Management Tips for Social Media Managers (infographic)

Managing a social media account is the sort of job that has become increasingly popular as of late. It is a role that can be fulfilled rather easily at home, although a fair chunk of social media managers tend to work from offices as well. Specialist social media managers definitely exist, but there is also a wide range of people that manage social media for themselves in order to maintain their careers as influencers or creative professionals and content creators.

With all of that having been said and now out of the way, it is important to note that the high speed nature of social media can often make it so that social media managers struggle to manage their time in an effective enough manner. Such a trend is dangerous because of the fact that this is the sort of thing that could potentially end up causing mental and physical health issues down the line. Hence, learning how to manage their time is definitely something that can help them in more ways than one.

One of the first tips that we would like to give you is that you should get organized. A major aspect of this involves setting aside a specific time during the day in which you would check your emails. The best time to do this task would be at the start of your day so that you can figure out what you need to do before the work day ends. This can put your work schedule into perspective and help you avoid overwork and the fatigue that comes with that phenomenon.

After you have checked your emails, you should spend the rest of your morning responding to any social media interactions that might have come in while you were away as well as taking part in any and all meetings that you might have had scheduled. Taking meetings at the start of your day can help you get them out of the way so that you can focus on other work during the rest of your work hours without any interruptions that might distract you from pressing matters and scattering your attention span.

Once your morning routine is over and the afternoon rolls around, it might be helpful for you to start looking into analytics. This is a task that can be completed at any time, but it is also crucial for social media success so it should be the first thing that you do once meetings, emails and social media responses have been taken care of. This will give you a clearer picture of the changes that need to be made to the social media strategy that you may be attempting to implement.

Following this, you should consider curating your content by checking out the latest trends as well as taking a look at any news that might have broken out which would be pertinent to the brand that you are managing. You can also optimize your ads based on these trends, and having checked your analytics will also enable you to further optimize them since you can make any changes that might be required to improve ad performance and ensure that said ads get the kind of reach that you may be hoping for.

The last thing that you should do in the evening before signing off is analyzing the day that you have just spent. Were there any distractions that you could have avoided? If so, note them down so that you can keep them in mind for the next day. The final tip that we would want you to pay attention to is that you should avoid multitasking since this almost always results in you reducing your overall level of efficiency and can be detrimental to your productivity down the line.

Take a look at below infographic from Statusbrew for more insights on how to schedule your day as a social media manager.


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