Here’s How Consumer Preferences Have Changed According to Google Trends

Whenever someone or the other wants to find something that is within their vicinity or that exists online but can still service them, they often turn to Google because of the fact that this is the sort of thing that could potentially end up bringing them a list of sites that pertain to their needs. That means that looking into various Google search trends can be a very powerful way to figure out the kind of expectations that consumers currently have regarding brands and the like.

With all of that having been said and now out of the way, it is important to note that these expectations are often rather inconsistent with one another. For example, the trends indicate that some consumers want things faster whereas others are not all that interested in express delivery. However, generally speaking customers are starting to expect increased availability for their various products and services with all things having been considered and taken into account.

A great example of this can be seen with the 500% increase in searches for 24/7 customer service. Next day flower delivery has also seen an 800% increase. Increased availability isn’t just about customer support and deliveries either. It also extends to things like in person shopping and the like, with searches for late night shopping increasing by 100% in the past year or so.

Another thing to note about these search trends is that they indicate a generally high level of excitement concerning things like in person attendance of various events. Searches for cinemas nearby have increased by 300%, seating charts by 600%, and unique things to do in various areas as well as spring break by 100%.

This seems to indicate that the average consumer is looking forward to being able to do things in person this year for a change, something that did not seem all that possible in the previous two years. Hence, people that want to go out are willing to wait, but the general perception of things being delivered quickly to you that arose during the days of the pandemic is not going away either.

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