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New Report From Snapchat Highlights the Necessity of Privacy Tools

Online privacy is a key aspect of any type of social media platform or indeed anything else that is attempting to facilitate file sharing through the internet. Snapchat is a highly innovative social media platform so it stands to reason that the folks working at that company will be doing a lot of research that can help determine what people’s requirements might be from the perspective of online privacy and the like and a recent report they released confirms that.

This report involved and analysis of a survey that asked over 11,500 questions about what they wanted in terms of online privacy tools. It turns out that around 81% of social media users feel like online privacy is one of the most important things that social media platforms can end up offering to them. One aspect of this statistic that should be kept in mind is that the tendency to want privacy online increases as one gets older, with younger people being somewhat less enthusiastic about it overall.

Another statistic that this report reveals is that 65% of people are satisfied with the current state of online privacy. This shows that there is a pretty significant discrepancy between the demand surrounding online privacy and whether or not social media platforms are satisfying this demand. A difference of 16 points is definitely something that many social media platforms are going to be keeping in mind as they move forward. 59% also said that whatever they choose to share on social media is impacted by the privacy they can enjoy, so a lack of privacy might limit social media usage down the line.
This report also revealed the benefits that consumers feel like they can get from improve online privacy tools. The three main benefits according to consumers are relaxation, understanding of oneself and self expression, and finally avoiding social judgment. It’s quite clear that a lack of privacy could become a bit of a crisis for social media if it is not addressed. Improved privacy tools are required, and many users have started to avoid social media due to a lack of privacy that they feel like it entails.
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