Here’s How Businesses Plan to Tackle Content Creation in 2022

By this point it has become more or less clear that content reigns supreme whether you are trying to improve awareness regarding your brand or if you are attempting to make it so that you can market specific products to the people that would be interested in them. A recent study revealed that the customer experience matters for 60% of people when they are trying to decide whether or not they want to return to a specific site or service, and content tends to matter in that regard.

Parsely has created a report that tries to ascertain the manner in which businesses are attempting to tackle content creation in 2022. A survey of over 800 different marketers that focus on content creation has revealed that over half of companies, or 52% to be precise, now have a larger number of people that are creating content. However, 79% of companies still have under ten employees that are focused on content creation and the like with larger teams being decidedly rarer.

The vast majority content creators also said that they want to start making more content, with 80% agreeing with this statement. In fact, 32% of the respondents in this survey said that they wanted to try to double their content creation rate so that they could properly fulfill the needs of their target market.

There has also been a marked change with regards to the amount of money that content creation receives out of the total company budget. Half of companies say that they have increased their content creation budget, and 42% said that they plan on increasing it further in 2022 which could potentially make content creation a far more lucrative field than it already has managed to be right now.

The most widespread reason for brands to create content is to increase brand awareness which is something that 88% of surveyed respondents agreed with. Suffice it to say that content creation is going through a bit of a renaissance, and chances are that we will start seeing an explosion in corporate sponsored content in the coming year which will vastly increase its profitability down the line.

Take a look at below charts for more insights on why content matters in 2022.
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