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Why Websites Should Stop Trying to Make and Excessively Promote Apps

A lot of the websites that you have been trying to visit recently will attempt to convince you to download their apps for one reason or another. It makes sense that they may want to try to do this from a business point of view because of the fact that this is the sort of thing that could potentially end up allowing them to become more relevant in the long run as well as ensuring that their users are focused on their platforms rather than anything else.

With all of that having been said and now out of the way, it is important to note that if someone is trying to visit a website, chances are that they would not like using the app at all. In fact, if they wanted to use an app version of the site, they would have probably already downloaded it instead of going through the hassle of typing in the URL in their browser which should already be a strong indication that there is no real demand for such things.

Sites like Reddit would obviously want their users to check their app out since that would be a great deal more profitable for them, but the problem with this is that they are being a bit too insistent in that respect. For example, Reddit doesn’t let you use a lot of necessary features if you are trying to use the site through a mobile browser due to the reason that it is attempting to essentially coerce you into downloading the app if you want to obtain the full Reddit experience.

That is obviously not ideal since there are many advantages to using a site like that in your browser rather than downloading the app. Users can open sites in various tabs which can be useful for research purposes and the like, they can bookmark things that they can then look through from their browser which would have all of their bookmarks safe and sound from various sites, and there are also UI differences between apps that would not be an issue if you are checking out sites from a browser.

Another benefit of checking out a website instead of using the app is that it can help you to keep your phone uncluttered. Some people don’t have phones that can handle a large number of apps, so a browser is a far more versatile feature that many people rely on. And then of course there is the problem of notifications, with the number of notifications that you have to waste time turning off going up with each app that you decide to download for one reason or another.

Some users also don’t like downloading apps because it can impact their productivity, and that is especially true for social media or digital content sites. All of this indicates that many users would much prefer to just use the browser version of a site, but large and obstructive app advertisements as well as handicapped UIs in some sites can make this a truly difficult thing for them to do with all things having been considered and taken into account.

It is essential for sites and their creators to start to realize this. Catering to the needs of users is the most important thing for them, and that will only be possible if they put the needs of their users before their own and at least make it possible for someone that wants to use the site to do so without extra effort.


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