The Rise of TikTok Shows the Potential of the Influencer and Creator Industry

People often talk about video streaming platforms becoming popular, but most of these platforms would not be able to maintain their status if they didn’t have creators that were offering content to users. TikTok has managed to climb its way to the second spot among top grossing apps in the US, and chances are that it may very well become the highest earning app in the world in due time.

With all of that having been said and now out of the way, it is important to note that making it easier for creators to earn money on a platform almost always results in that platform seeing a huge amount of growth. In fact, we would go so far as to say that content creation and influencing has become a massive industry in its own right, and taking a look at the revenue they generate can tell us a lot about that.

In January of 2020, TikTok, Twitch and Bigo were earning around $10 million revenue per month combined. However, fast forward just two years later and they are now earning over $85 million a month, and while most of this is going to TikTok both of the other platforms have managed to see a pretty surprising level of growth as well with all things having been considered and taken into account. That’s over an eightfold revenue increase in just two years which is phenomenal.

Suffice it to say that this growth would not have been possible if these platforms had not adopted their creator centric approach. Many platforms are starting to realize the value in enticing content creators and having them make content for them that would draw in users. Most YouTube users would disappear if the platform stops becoming a hub for content, and that creates a lot of opportunities for new creators to get their foot in the door as well.

H/T: Appfigures.

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