Major Tech and Media Predictions for 2022

The fact that technology is changing at such a rapid pace makes the start of a new year quite exciting because of the fact that this is the sort of thing that could potentially end up resulting in more innovations occurring that most people would be really eager to see for the most part. 2022 is shaping up to be a truly game changing year for both tech and media, and we have listed some of the major changes that we can expect this year.

The past two years have been quite hectic for journalists and other people that work in the field of media, and 2022 might be the year where the industry starts to calm down a bit. People have already started to notice a change in how news is disseminated, with news cycles becoming more similar to the relatively tame news cycles of previous years as opposed to the frequent breaking news that had the potential to be historic in future years that had become commonplace since 2018.

News audiences are starting to prefer tamer news, and another trend that can be seen is a desire for greater inclusion and diversity in the news room. Journalists are now changing how they behave on social media, and many news outlets that have previously only ever focused on traditional media are incorporating digital media increasingly frequently. Print media is quickly becoming difficult to sustain due to costs and a general lack of demand, and many news outlets are instead pivoting to online media and will be charging subscriptions for it as the years go by.

With all of that having been said and now out of the way, it is important to note that publishers also have more control over advertising than in previous years. There has been a crackdown on the collection of third party data which means that massive corporations would not be able to create monopolies anymore. While the advertising industry is going to continue to be enormously competitive as well as saturated, independent publishers are no longer being pushed out by larger entities that have access to data from users.

An interesting trend that can be noted is that 59% of news publishers have reported an increase in overall revenue despite 54% also reporting a drop in overall page views and the like. 79% of publishers said that subscriptions will become an increasingly central component of their core business strategies, which makes sense since 60% also said that they felt like journalism was more difficult than ever before due to worldwide attacks on journalistic integrity as well as democratic backsliding in a large number of nations all around the globe.

Podcasts are likely going to become a focal point for many media institutions, with 80% saying that they plan to branch out into podcasts as well as other forms of digital audio this year. 70% will also be looking into email newsletters since these have the potential to greatly increase the number of paying subscribers that said companies would be able to take advantage of with all things having been considered and taken into account. Conversely, the metaverse seems to be a really low priority for most media and news organizations right now.

It’s clear to see that 2022 will involve massive changes in media and journalism. People are changing how they get their news, and if major news providers want to keep up with the times they will have to make these changes sooner rather than later lest they end up becoming somewhat obsolete. There has also been a lot of talk surrounding AI and how it can improve content creation, and there’s a strong likelihood that this will be a particularly essential area of focus for the companies that are working in this field right now.

H/T: Reuters Institute for the Study of Journalism / University of Oxford.

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