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The Importance of Mobile Optimization for Websites (infographic)

With 2022 just around the corner, the importance of mobile websites is higher than ever before, because of the fact that this is the sort of thing that could potentially end up connecting you with a much wider array of users. Countless users prefer checking websites on their phones, to the point where not having a mobile friendly website could do a lot more harm to your business which is why it’s worth putting some time and effort into creating a website that has been optimized in that manner.

There is certainly an investment that would need to be made if you want to make it so that your website can end up being usable on mobile browsers and the like. However, suffice it to say that this investment will be repaid several times over with all things having been considered and taken into account. After all, the higher number of users that would start to frequent your website will make it a lot more relevant than it used to be previously.

With all of that having been said and now out of the way, it is important to note that there are over 5 billion unique mobile users in the world right now. That indicates that almost everyone in the world uses a mobile phone, even in developing countries. What’s more is that around 60% of all web traffic comes from mobile phones in the US, and this is a trend that is likely to emerge in other parts of the world as well as time starts to go by.

If you look at it from a global perspective, just under 55% of all traffic comes from mobile sources. That’s a pretty high number, one that makes it clear that very soon the vast majority of all traffic will come from mobile phone users and the like. It also depends on the type of content that you are providing on the site in question. Phone manufacturers in particular might benefit from this, because users are more likely to check for phone reviews on their mobile rather than ask an employee at a store.

Around 69% of users tend to use their phones to check for reviews, and a similar number use shopping apps on their mobile devices too. With the continued rise of ecommerce, it’s become clear that optimizing for mobile is no longer negotiable. Users find it easier to check for products and make purchases through their phones because they have them on their person at all times. Opening up a laptop to do something of this sort might be a little too time consuming, so it makes sense that certain users would have these kinds of preferences.

Another example of why mobile optimized sites are crucial is that around 40% of users might go to your competitor if they find that your site has not been suitably modified in this regard. Hence, it’s quite clear that businesses can’t delay making the requisite changes anymore. If you have a website and you haven’t optimized it yet, you might be setting yourself up for failure. It has quickly become an essential component of remaining relevant in the business landscape of today’s modern day and age. Take a look at below infographic from 2flow for more insights on why your website should be optimized for mobile in 2022 and beyond


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