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Has Twitter Peaked? This Prediction Says Yes

Twitter has seen a lot of ups and downs over the course of its existence. While it was referred to as one of Facebook’s biggest competitors, it saw a massive decline over the years which resulted in a situation wherein users had started to leave the platform en masse. Then Twitter started to slowly claw its way back into the game, so much so that despite not having an easy time of it the social media platform is still one of the most relevant sites on the internet as of today.

With all of that having been said and now out of the way, it is important to note that a lot of this has to do with Jack Dorsey, Twitter’s enigmatic CEO. His return to the CEO position helped steer Twitter back on the right track, but the reason for his firing was a lack of growth in the first place. It turns out that Dorsey’s latest departure might just be coinciding with Twitter having peaked in terms of US user growth, and projections by eMarketer seem to predict a stagnation in the number of users.

Twitter’s user base grew by 4.1% in 2020, spurred no doubt by the global pandemic. However, 2021 saw a much slower rate of change with only a 0.8% growth. At those rates it seems that Twitter has peaked in 2021, and the subsequent years will see a slow decline. However, this is by no means a confirmed prediction. Twitter’s prospects are still great when you consider how the business saw a 38.5% increase in ad sales and the like, so even if Twitter stops gaining users it might still remain a highly profitable enterprise.

Whatever the case may be, Twitter’s new CEO Parag Agrawal has his work cut out for him if he wants to keep the platform growing in the future.



Read next: Twitter Is Changing Its Privacy Policy To Inform Users That Sending Or Leaking Private Photos Is Punishable By Being Perma-Banned From The Platform

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