Now Is the Right Time to Develop Your Email Marketing Strategy: Here’s Why

Critics can say what they want, but email marketing remains one of the most vital strategies you can employ for your business. For the last ten years, it has offered the highest ROI for marketers, a staggering $51 for every $1 spent.

That is why the value of the email marketing market is expected to grow up to $17.9 billion by 2027, with more businesses embracing it as part of their campaigns.

Email marketing is such a powerful tool, and it’s easy to know why. If Twitter has 255 million users and Facebook has 1 billion, there are over 4.1 billion email users worldwide.

It means that you get to reach more people and deliver your message to a broader audience, making your campaign more efficient than social media and other strategies combined.

But aside from reach, here are other reasons that now is the right time to build your email marketing strategy:

Email marketing is high results-driven

Think about this: search engine optimization, paid search, content marketing, and social media marketing are already hitting high on the charts in terms of results. But email marketing outperforms all of them.

Yes, that’s right. If you’re looking for accurate results and real returns, you can’t go wrong with embracing email marketing strategies into your system.

Email marketing is evolving quickly

Because many businesses now use email automation and other email marketing strategies, marketers are also trying to outdo each other in dominating this arena.

That is why you need a strong email marketing strategy that will stay competitive as you continue to reach your goals. Look out for trends, combine both old and new methods, and make sure that your campaigns align with current standards.

A good strategy will separate your email marketing efforts from the rest of the pack.

Email marketing is getting personal

As you deal with a bigger audience, you also need to ensure that your emails stay as personal as possible. People don’t want emails that look like every other promotional campaign out there.

If you don’t want to get moved into Spam or blocked, you need to learn how to keep your campaigns personal by creating personalized messages. It would help if you also took the time to organize your email list with the help of email automation and work with the right team to put together a solid strategy for your campaign.

Email marketing is becoming more modern

Email marketing campaigns used to be filled with routinary processes that put too much stress on marketers. But today, everything is already made easier with email automation that allows marketers to organize email lists and send the right messages to the right people.

The technology ensures that you get to send your emails on time, but it also helps you keep track of the efficiency of your campaigns.

With a good email marketing strategy in place, it would be easier for you to adapt these modern technologies into your current practice to ensure that you stay competitive as you continue to grow your business.

Email marketing will continue to thrive

If you heard the news that social media is replacing email, you know that it’s just a colossal myth. Email marketing will continue to thrive despite the many changes in the industry, and its value is actually three times higher than that of social media.

That is because 72% of consumers prefer to receive promotional materials through email. It is proven to be 40 times more efficient in acquiring new customers than Twitter or Facebook.
A strong email marketing strategy will allow you to take advantage of all the benefits of email marketing and make your investment count for a longer time.

As email marketing continues to thrive despite the competition, you’ll also have a better chance at getting the results that you need to grow your own business.

The takeaway

There’s no doubt that email marketing will continue to be at the forefront of all digital marketing strategies in the world today.

Although it’s simple and straightforward, it delivers actual results that you can count on to get your ROI, gain new customers, keep the old ones, and grow your business faster.

Embracing a solid email marketing strategy now will help you reach customers, build good relationships with them and ensure the efficiency of your campaign for the years to come.

So, if you haven’t started developing your email marketing strategy yet, especially email automation, there’s no better time to do it than now. Get the opportunity to reach out to consumers more personally while keeping your business communication in place. You’ll never know how email marketing can help you flourish as a business as you slowly achieve your goals.

Illustration: Freepik

References: Superoffice / Hubspot / Forbes / Campaignmonitor.
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