Facebook Considered Removing Ads from Its Platform As It Learned Young Users Are Hating It, According to Leaked Documents

Ads are a crucial aspect of the manner in which Facebook generates revenue for its various purposes, but with all of that having been said and now out of the way it is important to note that most people feel overwhelmed by the number of ads they are seeing on that specific platform as well as a bunch of others for obvious reasons. Surveys often reveal that users are discontent with how many ads they are seeing, but it turns out that Facebook’s own data is showing the same as well which makes the platforms lack of action in this regard somewhat strange if you consider how much of an impact this can have.

With all of that having been said and now out of the way, it is important to note that if ads become too prevalent on the platform, there is a decent chance that a lot of people might just end up leaving the platform. That’s why Facebook considered reducing ads according to leak documents regarding an analysis that Facebook conducted which showed that many Facebook users felt like there were too many ads on the platform to make it worth their while with all things having been considered and taken into account.

According to Facebook’s own surveys, 30% of adults under the age of 30, and 26% of adults over the age of thirty felt like they were being bombarded with ads. Tests that Facebook conducted with newsfeeds that had no ads in them showed a 3.25% increase in session time among young adults. That indicates that a reduction in ads might improve the length of time during which users might be using the platform, and Facebook might want to act on this quickly in order to boost engagement before people start to abandon the platform en masse for a variety of reasons.

Robert Galbraith / Reuters

H/T: Insider.

Read next: Facebook Whistleblower Frances Haugen has shared her extreme concerns on Metaverse