Demand for VR and AR Increases Ahead of Holiday Season

Augmented reality and virtual reality are often considered to be relatively hot topics in the tech industry because of the fact that this is the sort of thing that could potentially end up changing the way we interact with the world around us.

Facebook recently changed its name to Meta in order to focus on the metaverse and the various ways in which it can improve people’s interactions with one another and provide new opportunities for gaming and the like as well. The people over at Meta will be pleased to know that the demand for AR as well as VR is increasing ahead of the holiday season which is when the most sales are expected for any and all products that currently fall into this category.

Research conducted by GameCoUK has revealed that Meta’s Oculus brand of VR and AR headsets are some of the most searched products as of right now. The Oculus Quest 2 is the latest product released by Meta and it was put out back in October of 2020. It gets searched for over 368,000 times a day, making it the most searched for VR headset in the world right now. Oculus Quest, which is an older model of the same product, gets searched for about 110,000 times a day which puts it in the number 2 spot.

You have to go all the way to third place in order to find a product that is not from Meta or any of its subsidiaries. That’s because the third spot goes to PlayStation VR which comes from Sony who own the PlayStation brand, and it received just over 60,000 searches on a daily basis.

That means that Meta has almost no competitors at all if you think about it, which makes the timing of their announcement quite beneficial for them. What’s more is that Oculus headsets seem to dominate the market share pretty much all around the world, with practically every country from Vietnam to Germany with an 85%-90% share obtained by Oculus at a bare minimum, and that just goes to show how profitable this enterprise could be for Meta in the future.

VR tends to have a higher market share, with major population centers like India further driving up their popularity and American support solidifying it. AR tends to be more popular in Scandinavia as well as some parts of Northern Europe as well as Russia, but outside of that it tends to lose out in popularity to VR and it is pretty easy to understand why. After all, VR is a lot easier to market from a lot of perspectives since you can play games and the like through it without any real difficulty.

With all of that having been said and now out of the way, it is important to note that Meta’s foray into VR might just change the direction of the company, and there is a strong likelihood that the company will start to offer a lot more VR and AR related products down the line all of which would have the potential to greatly increase the amount of profitability that shareholders can expect. The name change might have come at the best possible time.
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