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Could the Right Creators Make Young People Like Facebook Again?

Facebook used to be the most beloved social media platform in the world, but as of late it has ended up losing a lot of its popularity when young people are taken into account. That is something that can pose some truly serious problems for Facebook if steps are not taken, and it seems that the social media juggernaut will be looking into attracting the right kinds of creators in the hopes that this would create the type of situation wherein people between the ages of 18-29 would start using Facebook once again.

Mark Zuckerberg referenced the importance of young users in a call that he had with investors in October. The call was an earning’s call that was meant to make it so that investors could be given the layout of what they could expect regarding earnings at any point in the future. Since Facebook can’t be expected to survive if it loses the younger demographics, Zuckerberg gave assurances that Facebook was aware of the problem, although he did attempt to make it seem like the problem had more to do with Facebook trying to serve its users better rather than trying to cater specifically to a young crowd.

Younger individuals tend to go where the influencers are, and if Facebook manages to snag a bunch of creators that are all going to cater to a younger audience, this could end up making it a bit more likely that said audience would be willing to give Facebook a chance in the first place. That might not be all that Facebook needs to do, but it’s definitely a start.

A presentation by Facebook that addressed this issue talked about how major creators often don’t really have much of a reason to be on Facebook at all, and that’s something that we feel like many would agree with. After all, creators are going to go to sites where they might find big audiences, and if Facebook doesn’t have the right kinds of users then most creators really wouldn’t have much of a reason to set up shop there at all.

With all of that having been said and now out of the way, it is important to note that Facebook could still provide at least a little bit of value to creators if they try to find a way to incorporate themselves into the platform. Facebook’s reach is useful because of the fact that this is the sort of thing that could potentially end up allowing creators to widen their audience bases, and it might just be a matter of showing them that Facebook is truly the sort of place that they should end up being.

However, this is by no means going to be surefire way of getting Facebook back on its feet with all things having been considered and taken into account. Creators might not be willing to associate with a platform that’s as controversial as Facebook, and many might just be a little concerned that doing so might just alienate a lot of the followers that they already have. Facebook will have to do a lot more to rehabilitate its image before it can expect creators to want to associate with it.

REUTERS/Dado Ruvic

H/T: BI.

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