Digital Ads Are Now More Expensive Than Ever Due to Apple’s Policies

Apple’s focus on safeguarding the interests of its users is definitely something that should be admired because of the fact that this is the sort of thing that could potentially end up helping its users feel more secure in a day and age where all kinds of things can end up going wrong if you’re not careful about your online privacy. With all of that having been said and now out of the way, it is important to note that Apple’s privacy oriented policies have had a secondary effect as well, which is that digital ads are now more expensive than they have ever been in the past few years.

The fact that brands can’t end up getting data from users that can help target said users means that the price of an ad has gone up with all things having been considered and taken into account. While this might sound like an apocalyptic scenario, in truth it just means that brands will have to do more with less and make it so that the ad dollars that they are spending go a long way towards securing their interests at the very least to a certain extent.

What this basically means is that brands can no longer be wasteful about the money that they are spending on anything at all. The negative impact that Apple’s user privacy agreements are having on brands is undeniable though, and it shows just how much of a tightrope act it is to balance the needs of brands with the needs of consumers. Unfortunately, small businesses and the like are being hit the hardest due to these policies as they do not have quite as much leeway when it comes to their ad budgets so we will have to wait and see if this is something that would result in more monopolization in the world of business.


Illustration: Vectorjuice / Freepik
H/T: MD.

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