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Instagram Settles Debate Regarding Ideal Hashtag Placement

If you are posting on Instagram, chances are that you are trying to give your post the maximum possible amount of reach that it can end up acquiring. Using hashtags can be pretty great here because of the fact that this is the sort of thing that could potentially end up allowing you to expose yourself to a wider audience than might have been the case otherwise. With all of that having been said and now out of the way, it is important to note that there has been a pretty fiery debate going on for quite some time now regarding the ideal placement of a hashtag.

Some people claim that putting the hashtag in the caption of your post is the best place for it to go whereas others are going to claim that the hashtag will end up being better placed in the comments with all things having been considered and taken into account. Instagram has now weighed in on this in an official capacity by announcing on its creators page that the best way to use a hashtag is to incorporate it into your caption rather than posting it in the first comment, second or so.

This will settle the debate once and for all, so if you are attempting to find a way to distribute your content to a larger audience then you might want to try using a hashtag in the right spot. Doing so is going to make it a great deal easier for you to get discovered, and Instagram’s official announcement in this regard will do a lot to set your mind at ease as you would know once and for all what the ideal placement actually is. Influencers are likely going to jump on this information and attempt to use it to maximize the efficacy of their own posts and potentially boost engagement quite a bit in the process too. However, if you are still interested in testing what works best, you can adopt your own strategy.


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