Surge in Streaming Platform Usage Unlikely to Subside Post-Pandemic, Survey Reveals

By this point it has become clear that the pandemic has completely changed the face of the global economy, though some industries actually ended up benefiting from it in some way, shape or form. Streaming platforms in particular have seen a massive surge in usage, and many big corporations have doubled down on their efforts to establish their own streaming services. Companies like Disney and Warner Bros have even started releasing blockbuster films through their streaming platforms, thereby indicating that the shift to home viewing is now fully underway.

With all of that having been said and now out of the way, it is important to note that the pandemic is now starting to enter its final phase at least in the US where a significant number of people have now been vaccinated against the virus. Because of the fact that this is the sort of thing that could potentially end up allowing them to start leaving their homes, thereby eliminating the reason for them needing so many streaming services in the first place, is the streaming bubble now going to pop?

A recent survey by YouGov suggests otherwise. According to this survey, about 80% of respondents said that they subscribed to at least one streaming service during the peak of the pandemic. What’s more is that 53% of these adults say that they are not going to cancel their subscriptions anytime soon, even if they start to resume normal life in a post pandemic world. Hence, while streaming services might lose out on a bit of their new users, they will still come out the other side with a higher number of users than might have been the case otherwise. Around 66% of respondents also said that they will continue using streaming platforms the same amount as well, indicating that the paradigm shift caused by the pandemic might just be permanent.

Read next: Survey conducted to reveal the consumption of third party apps globally for voice calling

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