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A Loophole in Facebook Policies Made Advertisers Use Fake Twitter Accounts For Testimonials on The Social Network

Facebook has a policy in its guidelines which states that it does not support any kind of misleading or false information on its platform and any such content containing these two factors will immediately be removed.

However, from the looks of it, it now seems like that some companies have found a sneaky way to promote their ads using fake Twitter accounts for the testimonials they use on their Facebook advertisements. Such ads are those which contain fake or false information and lure a user into downloading their applications, which eventually boosts the user’s strength of the particular application. Considering how we all know a good advertisement can lead to a success of any company and business this was the best strategy companies held for promotion, despite all that information being false.

This new loophole was found by The Independent which tried to contact two companies which they were sure were using fake Twitter accounts for testimonials. Upon research, the Independent found that Twitter account of both the companies, were either empty or had little to no activity which was red sign for fraud as well. When the two companies were called out for confrontation and questioning by Independent, they both removed all their information directly off the Facebook Ad Library which eventually cleared out their existence.

Next up, The Independence confronted Facebook about this matter and asked them if they had any knowledge about such guidelines being broken on their application. Facebook's response was not much satisfactory, as it thinks that these ads are inline with its policies.

The social network has explained on it support pages that it is against Facebook policies to promote misinformation and the company does not support any false content on their platform. Though, Facebook tries its best to remove all such advertisements they could find on the platform and it has a special AI system which filters out all content and posts which breaks the companies guidelines, however, from the looks of it, it appears some people have found an alternative way to publish such content.

The tech giant should be a lot more careful and it should actively look up on the matter and protect all its users’ from misleading advertisements and applications. This may not be the first time Facebook has faced such an issue, and considering how it failed to live up to a few before. However, we pray that they take all necessary measures to stop these policy violations to happen again.



Read next: Political Groups and Content Resurfaces on Facebook Recommendations despite the Company’s Promise of Ending Its Promotions

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