TikTok study shows how the audience looks over at the ads on the platform, the results provide effective strategies for marketers

TikTok is an app that is known and used by people of all ages, it is the app that was able to get popular in a very short amount of time due to the unique tools that the app is offering to its content creators. TikTok is soon to become the next billion user platform due to the increasing number of users that is observed every day, due to this increase in audience, the marketers are also getting more keen into the app. As with the rise of the number of users, the marketers can use the platform to their advantage and use it for their promotions and campaigns.

To see how it can benefit the marketers through TikTok ads, TikTok recently collaborated with Kantar to conduct a study on how the ads on the short-video-creation platform are looked upon at by the public in comparison to the ads that are seen on different social media platforms like Instagram, Facebook, and Snapchat etc. The study hosted by Kantar involved about 25,000 people and that too from 20 different countries. The study was conducted from September of 2020 to January of 2021 to accurately provide notes on TikTok ad and their effectiveness to the public.

According to the study, around 72% of the people said that the ads that they see on TikTok are more inspiring to the ones that they see on other platforms. Kantar said that the users of TikTok are in the discovery mindset and while scrolling through the ’For You’ feed they get inspired by the content that they find there, due to this response rate TikTok feels that the marketers don’t make ads but instead they make TikToks to promote their products, as more users will get inspired to buy them. Ads on TikTok are found to be trend setting to 21% of the people, like the Branded Hashtag Challenge. This shows that TikTok has tools to allow their audience to be part of different trends on the social media world. Trends are seen as a way of joining different cultures together as people all over the world come together to take part. This can have a huge impact on marketing as brands can be part of different trends and when people take part on that they see these products and get inspired to buy them.

TikTok believes that users come to the platform and discover some really good talent and content that can provide them with the motivation to go forward, the community which TikTok has been able to form can have a good impact on the advertisers. The results show that TikTok is not a place for controversies and negativity but it is there to create a positive environment by giving updates that can prove to be helpful for each one of its users.

Read next: TikTok has introduced a new 'Wellness Hub' to connect its users to ideas and tips on physical and mental health content for a better living
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