Facebook Analytics to Go Away for Good in June

A big part of how Facebook does business has to do with marketing and the like. The social media platform has attempted to leverage its massive user base by offering brands and advertising agencies the chance to market to them directly because of the fact that this is the sort of thing that could potentially end up generating some massive profits for the social media platform.

With all of that having been said and now out of the way, it is important to note that Facebook has been making a lot of changes, and one of these changes has to do with the manner in which you could potentially end up acquiring data regarding the ads that you would put up on the platform in the first place.

Previously, if you wanted to know how your ads were doing as well as get information that could help you target the ads better in the future you basically had to go to Facebook Analytics and see everything for yourself. According to a recent announcement, Facebook will be discontinuing Facebook Analytics on the 30th of June 2021, with them offering a number of ostensible alternatives for this sort of thing.

Facebook is trying to push its business suite, ad manager and events manager as alternatives for analytics, and this has received a rather mixed response from users. Many users are claiming that this will just make it unnecessarily difficult for them to gain useful information about their ads, and some are suggesting that this may be a response to Apple potentially turning off detailed data tracking for its users by default.

The social media platform is clearly dealing with a lot of changes, and while this might not be the best route for Facebook to take it is now certain that things will be different for advertisers on the platform.

Photo: NurPhoto via Getty Images

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