Viral Tweets Are Not as Valuable as You Might Think

If you have ever dreamed of becoming any kind of social media influencer or find any kind of success at all online then you are probably trying to come up with some kind of a viral tweet because of the fact that this is the sort of thing that could potentially end up making it so that you can get a lot more traction on various platforms. With all of that having been said and now out of the way, it is important to note that viral tweets are not quite as valuable as you would think they are initially.

Brands often look for viral tweets to try and advertise their wares as well, but it should be noted that the value of viral tweets is actually quite low. If you manage to get a viral tweet then the benefit that this would give you will actually be no more than a few dollars. You will definitely get some followers out of it too, but unless you are a small account then you probably won’t be able to do all that much with a few hundred new followers all in all.

Reaching out to various people that have managed to send out viral tweets has shown that what they can get from these tweets ranges anywhere from around $30 to about 400-500 new followers. Some people that managed to put out a viral tweet also talked about the fact that they were able to get interviews with journalists although unless they are full on content creators they probably would not have been able to get all that much out of this sort of thing.

Why then do people try so hard to get viral tweets on a regular basis? Well, the answer might be as simple as viral tweets can make you feel good. After all, Twitter has a really low engagement rate for some reason, so if you have tweeted something that has gone viral then the end result would be that you have somehow managed to beat the algorithm in a really significant way.

People often use social media in the first place in order to get some kind of social validation, so the fact that this sort of thing has become commonplace should not come as a surprise to anyone at all given the validation that comes with viral tweets.


H/: OneZero.

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