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Twitter announced a Super Follow Subscription feature, from which creators can charge for exclusive tweets

Twitter has announced a couple of features at its annual analyst day event, the feature which got the attention was the Super Follows subscription. This feature will help the creator to earn a handsome amount through this platform. Creator will charge from followers through monetization for exclusive tweets and content. Those who followed and paid the subscription, will be able to gain access to the exclusive contents, deals, discounts, and much more. Twitter showed an example in which a person was charged $4.99 monthly to get access to exclusive content. This feature will increase the revenue of not only the platform but also increase the revenue of creators through exclusive tweets by their fans.

The plan of Twitter is to double its revenue from $3.7 billion to $7.5 billion in the next three years, therefore, Twitter is trying to introduce different features rather than relying on a single source of income which is selling advertisements on the platform. Besides this feature, Twitter is trying to introduce a community feature from which people can create, discover, and join micro-communities according to their interests like cats, plants, social justice, sports, and many more. These groups have received hug success on Facebook and even every user has joined any group. so, Twitter is also trying to make it a helpful tool on its platform. This service is open-ended in nature, which makes it hard for new users to get started on the platform. Kayvon Beykpour said that the price will be customizable according to the accounts and this super follow will roll out this year. Those followers who paid the subscription fee will unlock a series of perks like supporter badge, exclusively subscriber’s newsletter, etc.

This feature will allow creators to make valuable content and earn some handsome amount at a time where people are losing their jobs during the pandemic situation. Twitter has made this a kind of platform where just not only gathers for socializing but also made this platform a career opportunity for creators. Creators will receive direct payment from their fans which is credible and a good way because direct payment tools have become much important in recent years where there are many fraud schemes are going around of payment through the third parties on different platforms.

Facebook, YouTube, and GitHub have also launched this subscription feature on their platform where creators can get payment from their subscribers. This is a new way for these social media platforms to increase their revenues up to great extent.



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