Here's How Facebook, Instagram and WhatsApp helped long distant family enjoy New Year in an amazing way

The year 2020, without any doubt, is the most challenging year for everyone. The COVID-19 pandemic has changed the way of living, the mindset, and the thought process of people. People are normalizing life with the ongoing pandemic.

Gone are the days when people used to gather around the streets to enjoy New Year’s Eve. Till 2019 New Year celebration was more like a tradition. In 2020 people preferably choose to enjoy a warm cozy night at home than gazing at countdowns following fireworks. It’s good to see less crowded streets as people are prioritizing safety over enjoyment. Many people live far away from their close ones even then, social media app helps them to reunite. Through online video calls and audio calls, people connect to spend quality time together.

Technology usage has been increased to many folds during the lockdown. A new record of using the video call feature for the highest number of times has been set in 2020. Similarly, on New Year’s Eve, it was the most used feature among all apps owned by Facebook. As lockdown was imposed without any warning across the world, many people were isolated far away from their family hence, the only source to stay connected is video and audio call feature. According to Facebook, a year-round spike was seen in video chatting through Messenger, Instagram, and WhatsApp.

Usually, the rise in messaging, posting photos, and sharing social media content was mostly observed on New Year’s Eve. But in 2020, due to COVID-19, the overall rise of the social platform has been recording-breaking. The traffic on the apps having video calling feature increased during the initial months of the lockdown and keep on increasing for months.

This year New Year Eve seems different from the usual ones. As people spend more time at home with families and welcome the upcoming brighter days. On WhatsApp, over 1.4 billion voice and video calls have been recorded in one single day. In comparison to the last year’s New Year’s Eve, a 50 percent rise has been seen in WhatsApp calling. Similarly, on messenger, people celebrated the New Year through group video calls and AR effects. It was a big day for messenger as a huge amount of people were using the app at the same time. Recorded by Facebook, 55 million live broadcasts were made across the world on Facebook and Instagram on New Year Eve.

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