Facebook's data shows which topics are taking hold in conversations on Facebook and Instagram

Facebook released its annual “Topics and Trends” report that outlines the topics that were a great part of discussions held on both – Facebook and Instagram during the year 2020.

Social media giant included Instagram in this year’s report as well.

The representative for the company explained that this is the first time they are adding Instagram to the Topics and Trends report. The spokesperson further said that for their previous edition (2020), they looked at data from January 2018 to June 2019. However, given the current scenarios, they have extended the date range by three months (April 2019 to September 2020) for the 2021 edition to cover the major changes that happened as a result of the pandemic in people’s lives.

The Topics and Trends is a 40-page report that looks at trends across eight markets including education, lifestyle, leisure, and technology. It also takes a look at how the discussion has evolved in different parts of the world.

Here, let’s take a look at some of the key insights of the report.

Education

By education, Facebook analyzed how the users were taking in information on the social media platform and actively taking action. For this, Facebook highlighted the example of the Black Lives Matter movement and said that the trend led many users to learn and take action.



Lifestyle

In the past, lifestyle trends were limited to food and drinks, entertainment, and fashion. However, the changes came with the pandemic in this report with the home being the reality of life for most users.

Related topics also included gardening and DIY home renovations.

Technology

Technology remains at the forefront this year. In the report, Facebook also highlighted its role and the fact that it is unable to hold to the degree in many countries around the world.

For example, many countries including India and Mexico reported issues with online shopping during the year. This is usually problematic due to the connectivity issues while Australia is trending towards a hybrid version of online shopping that allows them to process orders online and pick up in stores.

Read next: Facebook shares a unique review of the year 2020

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