Rise in At Home Mobile Usage Will Lead to 21 Percent Increase in Ad Spends, App Annie Report Reveals

App analytics firm App Annie has revealed some useful information about the future of mobile ads as well as consumer spending. At home mobile usage has increasingly become normalized as people are forced to spend more time at home because of the fact that this is the sort of thing that could potentially end up protecting them from the pandemic. With all of that having been said and out of the way, it is important to note that mobile ad spending in particular is about to see a big increase.

According to the report, we are about to see an increase of about 21% in mobile ad spends. This is a number that is quite impressive, as it means that the amount of money that is spent on mobile ads will increase to about $290 billion by next year. Mobile commerce appears to be the biggest driver of this increase, and online streaming platforms are about to get a huge bump when it comes to this sort of thing as well which could spell trouble for regular cable broadcasting services and networks many of whom are trying to get in on the online streaming game themselves.

Consumers are also spending a lot more on games. This is also probably because of the fact that people don’t have a lot to do at home which has lead to them playing a lot more mobile games. Apart from a general 43% increase in mobile activities, spending on mobile games is expected to increase by about 23% based on the report bringing the total up to a massive $120 billion. It’s clear that the mobile market has become a big earner during this day and age, and many more companies will want to try and get in on this.


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