Google to Change Metrics Used in Search Result Rankings from May 2021

The ranking that your webpage has managed to attain in Google’s search results can have an enormous impact on the success of your enterprise because of the fact that this is the sort of thing that could potentially end up driving a lot more traffic to your page. Hence, the metrics that Google uses to ascertain these search engine result rankings is rather important for you to take into consideration, particularly if you are trying to implement search engine optimization in any way, shape or form.

With all of that having been said and out of the way, it is important to note that Google is changing what metrics it uses in order to rank pages in its search results. New metrics are being added that would change the way search engine optimization might just be able to work. Now, the speed at which your page would load will impact search result rankings as well. Another new metric that is going to be calculated is how responsive your site is. Google is trying to encourage sites to be as interactive as possible, so adding a few interactive elements to your own site could prove to be rather useful in this regard.

Visual indicators will also be measured. This is going to have a widespread impact on the internet in general. This impact will be that people would now be able to make the most of the kind of visual elements they can add to their various websites and pages, and these visual elements would end up coming together to create a better user experience at the end of the day.

It’s clear that Google wants to stop websites that are aware of the rules of search engines but might not be all that willing to play by these rules. These new metrics will make it more difficult for websites to manipulate the rules or find loopholes that would make their 'not very user friendly websites' still somehow manage to rank highly. The websites that will now be created would be legitimately optimized for a top notch user experience.


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