As Part Of The ‘Season of Giving’ Initiative, Facebook Has Introduced Several Fundraising And Charity Options; Users Can Now Share Fundraisers Directly Within Their Feed

Starting from next week, Facebook will focus on its Season of Giving initiative to encourage people to donate. Giving Tuesday is a day when people from across the globe come together to support great causes. Next week on Giving Tuesday, the social media giant will match up to $7 million in eligible donations to United States nonprofit organizations made on Facebook.

On November 23, 2020, Facebook also launched a range of new fundraising and community assistance tools, as are part of this initiative. In a blog post, the company wrote that this year has been challenging for everyone. However, numerous people have shown immense compassion and generosity toward others. Facebook also noted that users had raised over $100 million for coronavirus causes on Facebook and Instagram this year. Moreover, $65 million were raised for those supporting racial justice. The company added that over 3.9 million users visited the Community Help page of Facebook to find ways to provide and get help.

Amid the discussion around the harmful effects of social media platforms, Facebook has surely helped several people in need. It has also provided an avenue for promotion for struggling small businesses. The company is adding news fundraising tools on Facebook as well as Instagram. Facebook has introduced a new option that allows you to create and share nonprofit fundraisers directly within your feed.

The new option is in addition to several existing awareness and fundraising tools such as fundraisers in Instagram Live, personal fundraisers on Facebook, and fundraising & awareness stickers. The social media giant claims that 100% of what is raised for nonprofit organizations on Facebook and Instagram will go directly to the organizations. The company says that all donations are securely processed by Facebook Pay, which makes it seamless to donate in a few simple steps.

This new step might also facilitate more assurance in Facebook Pay and its capacity to handle payments. It is worth mentioning that Facebook Pay is a crucial element in Facebook’s broader steps into eCommerce and on-platform sharing.

The social media giant also launched a new tool called Driver, which makes it easier to collect necessities such as food and clothes for people in need. The feature has started rolling out today, and the company will make it available in more regions soon. 

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